SalmonBG.jpg'Merroir' in seafood production, is like 'terroir' in winemaking.

'Terroir' is a term in winemaking that describes how the local conditions, like climate and soil, contribute to the flavour and quality of the grapes.  In turn 'merroir' is used to describe the conditions the fish is grown in, like currents, water temperatures, and water quality, and how that affects flavour, texture, and quality.

In the crystal clear waters of New Zealand’s Marlborough Sounds, Regal Marlborough King Salmon is known for its incredible flavour, colour, texture and healthy omega-3 fatty acids. In this part of the world, the merroir truly makes the difference. This all means that Regal King Salmon is some of the best in the world.
Not only are they the best regarding taste and nutritional quality, but Regal's King salmon are also farmed in one of the most sustainable ways possible.

Sustainable Salmon Farming
The salmon begin life in protected isolation. They are nurtured from birth in crystal clear waters flowing from Te Waikoropupū Springs near Takaka. The salmon are transferred to sea farms in the Marlborough Sounds when they are ready. The cool, deep, clear waters of the Sounds are ideal for salmon production. The salmon have plenty of room with stocking rates resulting in only 2% of the sea farm volume being occupied by salmon and the remaining 98% being water.
Regal Marlborough King Salmon has achieved the world-leading Best Aquaculture Practices (BAP) certification from The Global Aquaculture Alliance. Also, the New Zealand King salmon industry received the Monterey Bay Aquarium Seafood Watch Green/Best Choice rating in 2015, the only marine-farmed salmon to achieve this rating.

What are the Salmon fed?
The salmon receive a nutritionally balanced diet which is formulated by salmon nutritionists. The feed formulation will vary throughout the lifecycle of the salmon depending on their requirements - this is affected by which stage of growth they are at and also the season - much like us as humans, they require different levels of nutrients through each phase of their life cycle.
The feed carries Certificates of Analysis from registered laboratories, is certified GMO and BSE-free, and all ingredients are fully traceable. The feed consists of fish meal (sourced from sustainable fisheries), fish oil, animal protein and oil, vegetable protein meals, wheat/starch and vitamins and minerals including the natural antioxidant Astaxanthin. All protein sources used in their feed are from those also used for human consumption.

The salmon feed contains Astaxanthin which is naturally found in algae and krill and is an essential micronutrient for salmon. It is so important to the salmon that they have evolved the capacity to store it in their muscle tissue, and that’s what makes salmon pink. Salmon use it to protect their precious omega-3 oils, and ultimately it protects their eggs. Because it is such a powerful antioxidant, Astaxanthin is also used in other foods for human consumption, including dietary supplements.

SalmonColor.jpgSalmon colour
The Roche scale is used to measure the colour of salmon. It was developed in 1989 and helps producers identify and grade salmon accurately based on colour, as the redder things are, the harder it can be for the human eye to see differences in colour. Regal salmon has a grade of Roche 22+ meaning they supply salmon from light pink, through to the darker pinks and reds.

Natural variations in colour do occur within the salmon, as the cuts taken closer to the bones do often yield a lighter shade.

We know the Regal Salmon is delicious, and if you haven't tried it yet, it might be time to give this beautiful salmon a go. We are sure you won't be disappointed with its excellent flavour.